Caffè Borbone
A localized commerce and marketing platform supporting a major Italian coffee brand across multiple product systems, customer markets, promotional campaigns, and digital touchpoints.
- Salesforce Commerce Cloud
- SFRA
- Salesforce Marketing Cloud
- JavaScript
International Commerce
Localized Consumer Commerce & Marketing
Introduction
Project Overview
Caffè Borbone is a Naples-based coffee brand offering traditional coffee, compostable pods, compatible capsules, coffee beans, machines, beverages, and accessories. Its digital platform supports international customers while communicating the brand’s Neapolitan identity, product quality, compatibility options, and sustainability initiatives.
Business Context
The Challenge
The commerce experience needed to make a broad and technically varied coffee catalog easy to understand. Customers must identify products compatible with different machines and brewing systems while navigating localized markets, promotions, product education, subscriptions, and brand content.
Delivery Approach
The Solution
The Salesforce Reference Architecture storefront provides a scalable commerce foundation for localized catalogs, product compatibility, merchandising, checkout, promotional experiences, and international content. Salesforce Marketing Cloud supports coordinated customer communications and lifecycle campaigns alongside the commerce experience.
Commerce Context
Platform at a Glance
Selected characteristics of the brand, international reach, product compatibility, and Salesforce ecosystem.
01
1997
Founded in Naples
02
Global
Commerce Reach
03
Multi-System
Coffee Compatibility
04
Commerce + CRM
Salesforce Ecosystem
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